Whatever matches the essay Example | Topics and Well Written Essays - 500 words

Whatever matches the - Essay Example The fundamental root of morality and ethics in the society is the teachings of religion. While different religions may have different stakes on suicide, it is forbidden in most of the religions particularly the Abrahamic religions including Christianity, Islam, and Judaism. The social structure of most nations, their norms and values, trends and traditions can be traced back to the prevailing religion of a vast majority of people making up those nations. Something like suicide that is inconsistent with the teachings of religion is ethically questionable. Suicide is violence and all forms of violence are ethically significant issues. Like in every act of crime, there is an offender and a victim in suicide. What makes this form of crime unique is that both the offender and the victim is the same person. This complicates suicide as a form of violence because the involvement of the will of the victim in being victimized serves as a hindrance for others to intrude even if they want to. Others are essentially caught in a dilemma. On one hand, they feel responsible not for stopping the person committing suicide because they probably could if they used force. On the other hand, they feel responsible for stopping the person committing the suicide and thus making that person take more tension and distress. The effects of suicide are not limited to the person who commits it, but extend beyond him/her to affect the family and friends and most other people who learn about the unfortunate event. In many cases, family members take extreme steps in emotional distress and also commit the suicide in an attempt to end the agony. Since a suicide has bad psychological effects on the friends and family in particular and the society in general, its ethical significance is not questionable. To conclude, suicide is undoubtedly an ethically significant issue on the grounds of religion, violence, and social effects. Suicide is a

Work Teams Essay Example for Free

Work Teams Essay One of the most important things to keep in mind when assembling work teams is team efficacy. Team efficacy is basically where effective teams have confidence in them and each other in the ability to succeed. Everyone that will be a part of this developmental team will have to come together and agree on what is best for the subject at hand. You will have to come in agreement with one another to work effectively as a team. Working as a team will create positive synergy that will allow an increase in performance. Having the correct work team established will also allow an easier and more organized work environment. When members know their role and what is expected of them, their job becomes easier. To create an effective team, you will need to be able to function and work together while displaying certain characteristics. Those characteristics are as follows: Adequate resources – must have adequate amounts of resources outside of the group to sustain it. You must have support on a variety of levels. In this case your support would be from the different jobs each of you holds in your development group. Those of you from the school system can provide classrooms, teachers and first hand encounters with students. Those of you with NCPIE can provide outside eyes looking in. Diversity, racial, ethnic, gender and disability issues are your main concerns. Lastly, those with The Woodson Foundation can provide logistical support, program development and measurement of the staff. The next characteristic you must show would be leadership and structure. You must be able to agree on who can perform what duties to the best of their abilities. Your team’s performance depends on the knowledge and skills of its members. From the list of possible candidates, those I feel that would be able to adapt to the thoughts and ideas of others with the outcome being that of a successful program are listed in no particular order. I would appoint Victoria Adams (Superintendent of Washington, DC schools) as part of the team. Miss Adams made the initial contact with The Woodson Foundation. She knows that the school system, communities and families should be involved, but believes that the school system should be playing the largest role. Being the superintendent of all area schools can also provide adequate esources in classrooms and with the teaching staff. I would also appoint Community Organizer Mason Dupree. Having so much contact with the community would provide the outside voices a way in. Communities are an important part of a successful school system, so you will need someone the community trusts and is comfortable with. Lastly, from The Woodson Foundation, I would select Meredith Watson to the team. Miss Watson has both experiences working as a teacher and with the foundation. She will be able to relate to both sides as well as providing the resources the Foundation has to offer. I would also consider having Victor Martinez from The Woodson Foundation as well. Mr. Martinez seems to have an open mind frame and welcome change when and if needed. He could serve as a possible mediator for the team. For the other candidates that were not chosen, I would say to open up to all sides of the equation. If you are deadest on your ways and have no room for change, the chances are your way will not work. You have to be willing to give a little as well as lose a little. Having a mind frame of only things that you agree and believe in will only satisfy you. To finish up characteristics, you will also need a climate of trust among team members. If you can’t trust those you are working with then how are those you are working to support going to trust you. With all this being said, it will be a long bumpy ride. With twists and turns and bumps along the way conflicts are sure to arise. Conflicts that may occur might not all be necessarily bad. Task conflicts happen often within teams. Many only wish to be able to form a team and agree instantly on everything, but in reality there will be a lot of conflicts and disagreements along the way. When these conflicts do arise, and they will, the best thing to do will be to talk the issue out. Debate it if you have to, discuss the pros and cons, and get outside opinions as well as the opinions of those involved. Do not get angry or irritated which in the end will only make the problem worse. Using interactive negotiating strategies will also benefit the team. Throwing out a variety of ideas is a perfect start. Once you have a set of ideas, you can start to determine ones with the perfect fit. Being able to successfully demonstrate and following through with negotiations shows you are willing to come to an agreement for the issues at hand. You must be able to find within your group those that excel in certain areas and appoint them that category. When you begin making decisions as a team, you will see how easy it is to work together for the best. Program Team: To be a good leader, you must be able to understand and work with those on all levels of the project. You have to be open to change as well as being able to handle a diverse group of people. The school district, NCPIE and The Woodson Foundation all revolve around different varieties of people. You must be willing to step in the shoes of others to fully understand the issues at hand. All groups must show certain characteristics of organizational culture such as: innovation and risk taking, attention to detail, outcome orientation, people orientation, team orientation, aggressiveness and stability. All three groups have their own organizational culture, but they all are looking for job satisfaction. Culture creates distinctions between organizations. To get all members to agree despite their different organizational cultures, members must come together as one. Setting aside difference will lead to productivity, commitment and overall better expected outcomes. In order for you as leaders to succeed with the parents and employees, you much be willing to incorporate their ideas and opinions into your own. You have to think about the team as a whole. Including members in your work team as well as the audience surrounding you (the parents). Making sure you are the best fit as a leader as well will determine the success of the situation. Leaders should earn the trust of the students and parents as well as the teachers, if you can’t earn trust you won’t be able to fully succeed. Once you have established trust you will want to provide chances for interaction. You will also want to establish a vision. Leaders should work towards capturing individualized consideration, intellectual stimulation, and inspirational motivation and idealized influence. Working towards the satisfaction of all involved should be of main concern. If problems do happen to arise, thing about the conflicts and use communication to work them out accordingly.

Heart and Soul Gem and Jewellery Analysis

Heart and Soul Gem and Jewellery Analysis Executive Summary Heart and Soul Gem and Jewellery is a well established company in Sri Lanka for the past 15 years. We have been catering to this market successfully and we have a proven track record of our achievement throughout past years. As mentioned above our products are Gem and Jewellery, and we market stones as well as designer jewellery to our target market. Our target market is the high end markets that always look for delicate and unique presence of styles in jewellery as well as in stones. We have been the market leader in Sri Lanka for the past five years and have been very successful in holding our position. In order to expand our business internationally we are now in the process of moving into different countries and exporting Gem and Jewellery. On this basis now we are in the progress of exporting Gem and Jewellery to the US market. Not only exporting but also we are planning to open up our retail outlets in the main suburbs which are well known for our types of products which would be California as well as Los Angeles. Thus, the following report will be analysing the US market as well as the feasibility of our products being exported there. The reports analyses various areas including the market analysis, product specifications, pricing, promotions, rules and implications and so on. Introduction Socio-cultural Analysis As early days as well as today market for Gems have a high demand all over the world. Mainly the biggest buyer for Gem stones are United States and European countries. People who are highly rich and moderate income earners coming from Royal Families, Celebrities from Hollywood to Bollywood wear these precious stones for their ultimate satisfaction needs. In USA most ladies wear these expensive stones such as Pearls, Rubies, and Sapphires for uniqueness and for the charming effect that built through these precious stones. Most men and women wear this stones to show there prestige as well as to enhance their public image and to show their wealthiest and the social class. As the social impact of having a Gemstone is remarkable experience and also mentioned as Good luck. A person who receives a wedding ring or the wedding necklace embedded with Diamond stones, on the wedding day she will be the luckiest lady in the whole world. Also another example a mother who receives a birthstone for her little one will be a memorable gift for all mothers of all ages. According to US culture women who are rich and fashionable, they normally dont miss to wear these accessories. Most of the elegant women who are capable of having several kinds of gemstones have the advantage of using variety of stones depending on the occasion. As an example diamonds gives a classy look and posh image for evening gatherings. And Rubies are very precious that gives a charming effect on women. Economic Analysis Gems Jewellery industry is one of the fastest growing markets in the world. Mainly USA is the largest buyer for gems and jewellery. The trends and challenges can influence the gems and jewellery market is in USA. There was a less demand for platinum jewellery in last few years in USA. One of the pluses accruing for the falling U.S. Dollar is the consequent depreciation which results. In this way, the products made in US will become more attractive in the international market. In the same way our gem export will be facing the Dollar shortage. This challenge will have to be circumventing by other ways. Firstly, it is wise to open a Sri Lanka branch in US because it can serve several purposes. Its can supply wholesale or retail or do the advertising of our local product. Sri Lanka branch can be sensitive to the customs, restrictions or variation keep our country in form. Our Sri Lankan Branch in Los Angeles can do so much to outdo the glittering synthetics for the following reasons. Also a future purchases in US on gemstone will be at a higher price. It is true that the entire ruff for the gem stone come to US from outside US has only a few exceptions. The general trend is that foreign stone have a general rising price trend that is keeping pace with the growing, fashions demand of US. The Product Evaluate product as an innovation as it is perceived by the intended market Relative Advantage Most importantly, the consumer must consider the product should have benefits that are superior to other options (Solomon, 2008, p. 653).Sri Lanka is well known as the island of gems, because the brilliant range of gems found in its soil, namely cats eye, spinel, blue, white, star and fancy sapphires, garnet, topaz, moonstones, zircon, , and chrysoberyl. The stones are mining in larger scale in Ratnapura and Elahara areas. Gem cutting ensures maximum yield and the best quality as well as its brings the maximum beauty, rarity, durability, and value of the stones. Compatibility The innovation must be consistent with current needs, values, beliefs, and behaviours. (Solomon, 2008, p. 652).U.S.A people love jewellery and they appreciate it when their jewellery is fashionable. They have different perception towards different stones. Mostly diamond stone is more popular in USA. The Market Describe the market(s) in which the product is to be sold Geographical region(s) Los Angeles is one of the renowned cities of United States of America. The city measures 71km longitudinally and 47km latitudinal. The perimeter of the city is 550km. (The Mineral and Gemstone Kingdom, 2010) It is the only major city in the United Statesseparated by a mountain range. Los Angeles in the United States is a most renowned place for Gem Exhibition. The gem collection in Los Angeles is a very prominent place because it has history along several years. The Gem collection has a world-wide in range and boasts particular strengths in different types from California and other such states. (The Mineral and Gemstone Kingdom, 2010) The collections are being actively improved principally through purchases with customer preferences. Forms of transportation and communication available in that region The Los Angeles in the United States operate a well form of transportation system for bus lines, as well as subway and light rail lines across Los Angeles City, with a combined daily ridership of 1.7 million. The majority of this (1.4 million) is taken up by the citys bus system, the second busiest city in the country. The subway and light rail combined average the remaining roughly 319,000 boarding per weekday. (Gem Fashion, 2010) Around 12% of Los Angeles commuters ride some form of public transportation, which places Los Angeles fourth among the 10 largest cities in the U.S. for the share of person along the ride using public means of transport. The citys subway system is the ninth busiest in the United States and its light rail system is the countrys third busiest. The city also has a commuter rail system Metro link in the central which links Los Angeles to all neighboring counties as well as many suburbs. Consumer buying habits Product-use patterns The passion with possessing gems is quite universal. Gems haveamusedand attracted for thousands of years. This also has been the gifts and sums of kings and queens and other such rulers. Most vital gems are the most demanding gifts to give or receive. Gems represent as a symbol of devotion and are the powerful approach of saying evermore to a loved one. Due to the hardiness of gems, they can be passed from one generation to another. A gem collecting is quite interesting; unlike purchasing a stockpile or a bond, trading with gems are enjoyable investments to accumulate. (Where are Gemstones found?, 2009) Although gems do not endow with income in the classical pattern, they provide an intuitive incomeexceptional in the collector market. Gems are uncommon, they are limited and findings have become exceedingly rare. Most precious stones are very old and the finest gems are long gone. Most extensive colour gemstone is accomplished withprehistorichand tools, a process by which invention cannot be accelerated to meet demand. (Gem Fashion, 2010) The best way to buy gemstones is to collect when the marketplaces are slowdown and sell when the markets are hot. Gemstones may represent an ideal store-of-value if inflation accelerates.Gemstones are the most determined form of wealth known to man. Gems are extremely convenient; and simply could be obscured and stored. Gems are concealed, convenient, non-detectable asset, and they are tremendous valuable wealth.Gems are anonymous and private; it is easy to store the gems secretly in a bank vault or other such secure place. Product feature preferences Ruby Ruby is a legendary gem because it has a fiery red colour. In close proximity to its colour, it is a most attractive gem due to its solidity, sturdiness, lustre, and rarity. Most of the transparent rubies of large sizes are even rarer than diamonds. The transparent flawless ruby in terms of value is most expensive compared to the other Gems. . (The Mineral and Gemstone Kingdom, 2010) Rubies should be Transparent in order to get an expensive value. Diamond Diamond is the mostvaluable Stone. It is well-known for its amazing lustre, hardness and beauty. It is the most valuable gems in the type of gemstone. The most fortunate shape diamond is one that is colourless with a sapphire shade or one, which sprays blue and scarlet rays with no black dots.Diamonds are the solid substance on terrain. (The Mineral and Gemstone Kingdom, 2010) They are more brilliant than any other natural gem. Their sparkling fire, durability, and rarity make them the most prized of gems. Diamonds are the mostglistening of true gems. They have a brilliant lustre, and alsoshow signs of dazzling colour flashes known as fire. Blue Sapphire Blue is the foremost colour of the sapphire. Blue is also the favourite colour, for certain people, men and women alike. The colour, strongly relates to the sapphire as it is, with thoughts of compassion and accord, friendship and loyalty: feelings which belong to individuality that show their appeal in the long term. Thus the azure of the sapphire has become a colour which fits as stable and reliable. (The Mineral and Gemstone Kingdom, 2010) That is one of the reasons that women prefer in many country wish for a sapphire ring on their engagement. The sapphire represents loyalty, but in the similar time it gives expression to peoples love and desire. Emerald Emeralds are excellent gemstones. In top quality, fine emeralds are still more precious than diamonds. These encompass the most beautiful, most intense and most beaming green that can probably be imagined as emerald green. The name emeralds come from Greek. Innumerable far-fetched stories have fledged up around this splendidgem. The green of the emerald is the colour of being and of the springtime, which comes round again and again. But it has also, for centuries, been the colour of beauty and of constant love. In olden days in Rome, green was the colour of Venus, the goddess of beauty and adore. And in the present day, this colour standstill a special site in many cultures and religions. Green, for example, is the divine colour of Islam. Many of the states of the Arab leagues have green in their streamer as a representation of the unity of their reliance. (The Mineral and Gemstone Kingdom, 2010) However this colour has a high status in the Catholic Church too, where green is regarde d as the most natural and the most elemental of therelated colours. There are many more stones which are highly demandable in USA, among which the above are the most vital and well known stones. Shopping habits These are the products that could be purchase to suit your need at any cost. The result array covers every price points, from low to high end. The designs are available at customer preference. Often buyers rely on the expertise of the sellers to pick out the latest patterns available in their stores. Buyers can purchase any expensive product when it comes for occasional seasons. Some buyers buy for their personal and private collections. Most of the Americans prefer expensive stones because they prefer Gems as an asset because investing is worthwhile because they last longer and keeping it would have a very huge demand if the stone is really valuable. (Solomon, 2008) The customers could ask for their own preferences if they do not want to buy the design that is available in the market for higher price. Distribution of the product Retail Outlets The distribution methods which we are going to carry on will consist of retail outlets as well as the use of agencies as the middlemen in the process. As mentioned before we are planning to open our company Palmna Gem and Jewellers in America, in Los Angeles and California which are the highly potential places to market Gem and Jewellery. Thus, well be having typical retail outlets in these two places. For now we are planning to operate one retail outlet in Los Angeles and one in California. (Where are Gemstones found?, 2009) The retail outlet in Los Angeles will be situated in down town which is actually the hub for all gemstones and jewellery outlets. Famous gemstones history lies in Los Angeles such as American Golden Topaz, Bismarck Sapphire Necklace, etc. (History of Famous Gemstones, 2000) Even though the competitors are nearby which might be a challenge for us to market our products, having outlets near them will automatically create the possibility of driving the target market to our outlets since they will anyway come to downtown of Los Angeles for the purchase of Gems and Jewellery. The spots marked in red in the map shows the competitors outlets in Downtown. The next outlet will be in California, which is the second major place which has a very high potential market for Gems and Jewellery. This outlet will be located in San Diego in California. This part of California is well known for tourists attraction. Not only a place filled with tourists but it is also a place where you can find most of the rich and the wealthy people living who is our potential target market. (Gemstones found in California, 1995-2009) Thus, the choice of this place is basically to attract the tourists who visit San Diego and also the rich business men in California. Middlemen involved in sales Since our company is having outlets only in Los Angeles and California, in order to distribute our products to potential customers in other regions of USA, we are planning to have agencies involved in it. The main reason of having these agencies would be to handle operations in other parts of USA. Gems and jewelleries are too risky to be outsourced to external agencies. Thus, we will be having our own internal agencies who will be working in different regions all over USA. They will be part of our employees and will be paid fixed fees on every transaction. Any additional payments will be on the basis of the number of sales they make. These agencies will be in regions such as, Tennessee, Arizona, Oregon, Idaho, Montana, Arkansas and Nevada. (Current Gemstones in United States, 2005-2009) These are potential places which have gem markets and also gem mines. These agencies will not only be responsible for the distributions in the relevant regions but also will act as Competitor Intelligence (CI) through which our company will keep in track of the competitors acts. Advertising and Promotion Advertising Media In order to promote our gem and jewelleries successfully in the US market, we have planned of various promotional aspects which would enable us to reach the target markets successfully. On that basis, when it comes to advertising in media the following would be our marketing strategies. Pricing Strategy Customary Mark-ups We are in the aim of taking our gem and jewelleries world by storm in the future. We do not have the same level of price mark ups for all our products. But, we do give the guarantee that the stones and jewellery we are selling genuine stones sourced and obtained by our company under the laws and regulations of USA. The reason why we do not have fixed mark-ups for our products is that the gems are exported from Sri Lanka which are truly genuine and are priceless. According to the customer and the value of different stones we keep a mark-up. But normally as all other retailers, the mark-up would be 300% or more. (Internet Forums, 2009) Considering the above factors, we cannot exactly decide the prices of the gemstones yet the values of the stones can be revealed. Approximately the values of the gemstones would be as follows In the above table ND stands for the value not disclosed because it would reveal proprietary information of small number of producers, included in totals. Available Discounts The discounts would vary from stone to stone and from purchase to purchase. Especially bulk purchases by consumers provide them with higher discounts than usual. Yet, the discounts would normally be a minimum of 5% to a maximum of 50% (The most widel traded Gemstones, 2009). Our company discounts will normally range as follows. Compare and contrast your product and the competitions products Direct Competitors When exporting gemstones to USA we are bound to meet many competitors in the market, therefore we need to make sure that the gems and jewelry are up to high standard and with great quality to survive in the industry. The main three direct competitors are, Tiffany co Macys jewelry Zales jewelry Tiffany co. Tiffany co. is known for great jewelry and for good quality for more than 150 years where the diamonds found at tiffanys stores are difficult to be found in other stores unless special orders for that type of quality is made. (Jewellers, 2009) They have many types of diamond jewelry starting form rings, bracelets, earrings, necklaces and pendants, and also engagement jewelry etc. packaging is done in a variety of ways but tiffanys is mainly famous for the blue box and the white bow which also has a hidden meaning of quality jewelry. Tiffanys also provide a full life time warranty where as if the diamond is not up to standard or as promised in the certificate they accept the jewelry back and provides with a refund of the full purchase price or a replacement with a diamond that meets each of the characteristics warranted. When a stone is cut for brilliance it may also loose size, and as known for brilliance is our measure tiffanys diamonds are cut for beauty not for size. The price range will vary from $1,000.00 to $ 50,000.00 for all the diamond stud jewelry, (Jewellers, 2009)However when purchasing a tiffany diamond the customer gets a brand name which is easily identifiable, Therefore customers mainly pay for the name of the brand not just for the product. Tiffanys promotional strategies are through websites which includes all the details of whats new in store and the respective prices and the outlets available in each city. Brochures, leaflets and billboards and jewelry exhibitions are also part of their promotional campaign to make the customer s more knowledgeable about the fine quality diamonds and jewelry available in store. (Jewellers, 2009) Macys Jewelry Macys has gained its brand equity throughout the years and will be a major competitor to us in the market as they are similar and consist of many gemstones with jewelry, gemstones such as diamond, ruby, sapphire, semi precious gemstones, turquoise, diamonds, cubic zirconium etc. it is known for quality and supplies a variety of jewelry to its customers primarily rings, bracelets, watches, mens jewelry, fashion jewelry, necklaces and pendants etc. The jewelry boxes are packed in many ways with different colours to suit the taste of the customer and different shapes. The price range will vary from $500.00 to $10000.00 based on the customers preference and the gem and jewelry type. (Jewellers, 2009) Like any famous brand mostly the price will be determined according to the brand as mostly the customers will have to pay a higher amount for the brand name. Macys uses different types of advertising and promotional methods to create awareness of whats new in stores and to gain customer loyalty. The promotional strategies are mainly promotional campaigns, billboards, leaflets, brochures, and magazine articles as gem and jewelry is a high end product and too much of publicity will cheapen the image of the product. Promotional campaigns will consist of events such as jewelry exhibitions where it will be easy access for Macys to reach its customers. (Jewellers, 2009) Zales Jewelry As most of the Americans prefer diamonds when wanting to purchase a gemstone Zales jewelry can also be classified as a competitor to us in the gem and jewelry industry. They have been in the industry and had been trusted since 1924 by making fine quality high class diamond stud jewelry which is mainly watchs, bracelets, necklaces and pendants, rings and engagement jewelry etc. (Jewellers, 2009) The brand name is not so prestigious at Zales but they do deliver fine quality diamond jewelry to its loyal customers and furthermore customers have to pay only for the piece of jewelry and not for the brand name as for the other competitors. All the jewelry is packed and given to customers in unique jewelry boxes with different colours mostly to suit customer preference mostly in pink, blue and black at the Zales jewelry store. Distribution is done all around Los Angeles, California (Burbank Town center, Glendale Galleria, Citadel outlet, West Side Pavilion, Fox Side mall, Santa Anita Fashion Park etc.) so that it will be convenient for customers to go to the nearest store and purchase jewelry according to their choice. The prices of diamond stone stud jewelry will be approximately from the range of $400.00 to $8000.00 and more varying according to the jewelry piece. (Jewellers, 2009) Zales jewelers will also conduct exhibitions which are open for any person to come and purchase jewelry according to their preference and taste and the diamond cut quality they require. The promotions they will conduct will be the giving out of brochures, billboards, web site etc. Market Size Expected Industry Sales USA is one of the largest market for Gem and Jewellery with 4% of the global Gems and Jewellery market. The expected industry sales in the domestic market for the year 2010 would be over US$ 10 billion. Apart from this the export market is expected to have a sales level of US$ 17 billion in the year 2010 which is around14% of the USA exports. USA accounts for about 20% of the world consumption in Gem and Jewellery and also one of the largest countries in the world known for diamond cutting and polishing. (Current Gemstones in United States, 2005-2009) Expected Company Sales In such a large market our expected sales for the planning year would be US$ 2.3 billion covering both the retail and the exports sales. This would be only around 8% of the industry sales. We are not expecting high sales in the planning year itself since itll be of a great challenge to capture a place in such a huge market. Thus, through our jewellery retail outlets we are planning for a sale of US$ 0.8 billion and through gem stone exports a sale of US$ 1.5 billion. Government participation in the market place Procedure for Export of Gems All Gem Exports should be channelled through the Exports Division of the National Gem and Jewellery Authority. ) Colombo Gem Centre Ratnapura or Gem Export Centre, Air Cargo Village, Air Port- Katunayake. The prospective Exporter should obtain a Gem Dealers License to cover the value of the merchandise to be exported. Exporters who wish to export their Gems should bring their goods to the Export Division N.G.J. A., before 3.00 p.m. on all working days 12.00 noon on Saturdays with eight (08) Copies of Commercial Invoices, which are to be used as follows. Export Manager Original Sri Lanka Customs 2nd Copy NGJA Statistics Division 3rd Copy 4th Copy to be used to make relevant payments to NGJA. Statistics Division (Customs)- 5th Copy 6th to 8th Copies are released to the Exporter. They are used to obtain Insurance Cover, for Airmail/Air Freight purposes, G. S. P. Certificate, Carnet Certificate and a copy to be retained by the exporter. Invoice The items will be examined at the Examination table by N.G.J. A. Gemmologist / valour and Customs Gem Appraiser / Gemmologist in the presence of the Exporter or his / her authorized representative. The sealed parcel is kept back with the N.G. J. A. and four copies of the invoice will be handed over to the exporter duly acknowledged by Export Manager; for the receipt of the parcel. Then the exporter is required to obtain insurance coverage for the parcel and pay the Export Service fee on F. O. B. The Exporter should get the Airway Bill from the respective Air Line Office and get a confirmation of the date and Air line which Air freights the Gem Parcel to the destination. On the day of collecting the parcels, Exporter should come to the NGJA, and particulars of the parcel have to be entered in the Releasing Register before 10.00 a.m. Air Mail parcels are released on all working days. The N.G.J. A. will check all the documents pertaining to the Export and release the parcel to Customs through Exporter enabling them to release the parcel to the Air Line (for Air Freight Parcels). After Customs formalities, are completed parcel (Air Mail) will be kept by Customs till it is released to the Post Office at the NGJA., for which the Exporter must bear the cost of air mail and stamp fees. After having the above mentioned approvals exporter can send the gemstone to the exporter country. Part Two Marketing Plan Executive Summary With the clear idea about the company, the market and the products to be exported which are clearly and specifically mentioned in the Marketing Audit, the following will detail the information about the marketing and sales of our company in USA. This Marketing Plan would focus on the promotional aspects, distribution, price determination and also the estimated budget and the income statement for the year 2010. This analysis would give a very clear idea regarding the process and possibilities of having a successful business in USA. It also highlights the vital aspects and how we are planning to market our product in such a competitive market which is totally different from our country Sri Lanka in ways of Culture, Technology, Economy, Politics and many more. This analysis was carried out with the use of the primary data collected from our company and other companies in Sri Lanka who are similarly exporting to USA. The secondary data collection was done through the internet and the relevant books which gave us ample of information regarding the industry and the market in USA. Thus, we were able to complete the report successfully and were able to put forward a detailed Marketing Plan. Marketing Objectives Product adaptation or modification Core component The market for Gemstone is more or less based on demand and rarity. Most people pay more for variety of gems that are esteemed and that are hard to find. It is moreover easy to get attracted to a certain colour gemstone, and finding usually a synthetic or fake jewel that reflects just as the real thing. Real jewellery with the label natural or genuine would show a little bit about the origins and terminology of types of gems. (Import Inspection, 2007) There are certain categories of gems that are allied with certain rock types. A person should be familiar with rocks; so that it will be easier to value with different types of gems that are common or extremely rare. For example, quartz is somewhat easy and frequently easy to find in nature. Though, gems can only be found in specific and limited environments, thus it is far more costly and valued. Packaging component There is a special packaging for Gemstones in order to sell the product in the market. Higher quality packaging material is used to pack the gemstones. For every purchase of a Gem the customers would be provided with authentic leather jewelry boxes layered with the company logo as a personal keepsake. Additionally, a purchase will arrive enclosed in a special glossy black Box, hand tied with a silver satin ribbon for every purchase. There is a Gift for every purchase .The customers will be impressed with the class, quality and distinctive design. Support services component To support the customers is a great pleasure because it will make the customers know the types of precious gem stones among the vast collection. Gem stones are undoubtedly unique gifts from Mother Nature and it is immensely important to preserve the natural quality and substance of the stone while cutting and designing to make the jewellery. It is important to provide high quality gemstone while preserving the genuine colour, shape and texture of the gem to the customers. Most of the Americans prefer gem stones, especially the Blue Sapphires and Rubies because they are world renowned for their great colour and value. Thus, the customers should be given to select the best gem stones when visiting to the store. Internet Forums, 2009) Promotion Mix Advertising Since the largest category in our advertising budget is likely to be the media costs, it makes sense to have a sound plan to manage that investment. The tool we need is a good media plan which helps us with every aspect of advertising. Advertising media refers to various means of advertising vehicles such as billboards, magazines, newspapers, television, and internet by which promotional messages are communicated to the public. The below mentioned advertising objectives would explain the importance of this particular area. Objectives Raise awareness of the company product by 25% a month, within the clearly identified target market. To implement geographic coverage within the California and New York cities. Communicate about the most precious and rarest gems available and the value for money of obtaining those. Build confidence in the organization and achieve an average of 60% increase in the sales. To be informative and encourage further information search for our product. To create a reputation as the market leader in Gems and therefore increase brand recognition loyalty. Media Mix After understanding the various aspects of each media separately and the advantages and the limitations of each, we can conclude that no single media would be able to reach the target population individually. The advertisers need to prepare an extensive media mix in order to accomplish their objective of maximum reach and frequency. Thus our media mix for this particular campaign will be elaborated separately as follows. (Highlights, 2008) TELEVISION ADVERTISEMENT: We chose Television as our media vehicle of broadcasting for the advertisement to be aired out of which especially ABC FOX, since these were considered the most watched TV channels in California and New York. Since most of the people are unaware of the company, we suggest the ads are aired 3 days a week between the time period of 7.00 pm and 10.00 pm du Heart and Soul Gem and Jewellery Analysis Heart and Soul Gem and Jewellery Analysis Executive Summary Heart and Soul Gem and Jewellery is a well established company in Sri Lanka for the past 15 years. We have been catering to this market successfully and we have a proven track record of our achievement throughout past years. As mentioned above our products are Gem and Jewellery, and we market stones as well as designer jewellery to our target market. Our target market is the high end markets that always look for delicate and unique presence of styles in jewellery as well as in stones. We have been the market leader in Sri Lanka for the past five years and have been very successful in holding our position. In order to expand our business internationally we are now in the process of moving into different countries and exporting Gem and Jewellery. On this basis now we are in the progress of exporting Gem and Jewellery to the US market. Not only exporting but also we are planning to open up our retail outlets in the main suburbs which are well known for our types of products which would be California as well as Los Angeles. Thus, the following report will be analysing the US market as well as the feasibility of our products being exported there. The reports analyses various areas including the market analysis, product specifications, pricing, promotions, rules and implications and so on. Introduction Socio-cultural Analysis As early days as well as today market for Gems have a high demand all over the world. Mainly the biggest buyer for Gem stones are United States and European countries. People who are highly rich and moderate income earners coming from Royal Families, Celebrities from Hollywood to Bollywood wear these precious stones for their ultimate satisfaction needs. In USA most ladies wear these expensive stones such as Pearls, Rubies, and Sapphires for uniqueness and for the charming effect that built through these precious stones. Most men and women wear this stones to show there prestige as well as to enhance their public image and to show their wealthiest and the social class. As the social impact of having a Gemstone is remarkable experience and also mentioned as Good luck. A person who receives a wedding ring or the wedding necklace embedded with Diamond stones, on the wedding day she will be the luckiest lady in the whole world. Also another example a mother who receives a birthstone for her little one will be a memorable gift for all mothers of all ages. According to US culture women who are rich and fashionable, they normally dont miss to wear these accessories. Most of the elegant women who are capable of having several kinds of gemstones have the advantage of using variety of stones depending on the occasion. As an example diamonds gives a classy look and posh image for evening gatherings. And Rubies are very precious that gives a charming effect on women. Economic Analysis Gems Jewellery industry is one of the fastest growing markets in the world. Mainly USA is the largest buyer for gems and jewellery. The trends and challenges can influence the gems and jewellery market is in USA. There was a less demand for platinum jewellery in last few years in USA. One of the pluses accruing for the falling U.S. Dollar is the consequent depreciation which results. In this way, the products made in US will become more attractive in the international market. In the same way our gem export will be facing the Dollar shortage. This challenge will have to be circumventing by other ways. Firstly, it is wise to open a Sri Lanka branch in US because it can serve several purposes. Its can supply wholesale or retail or do the advertising of our local product. Sri Lanka branch can be sensitive to the customs, restrictions or variation keep our country in form. Our Sri Lankan Branch in Los Angeles can do so much to outdo the glittering synthetics for the following reasons. Also a future purchases in US on gemstone will be at a higher price. It is true that the entire ruff for the gem stone come to US from outside US has only a few exceptions. The general trend is that foreign stone have a general rising price trend that is keeping pace with the growing, fashions demand of US. The Product Evaluate product as an innovation as it is perceived by the intended market Relative Advantage Most importantly, the consumer must consider the product should have benefits that are superior to other options (Solomon, 2008, p. 653).Sri Lanka is well known as the island of gems, because the brilliant range of gems found in its soil, namely cats eye, spinel, blue, white, star and fancy sapphires, garnet, topaz, moonstones, zircon, , and chrysoberyl. The stones are mining in larger scale in Ratnapura and Elahara areas. Gem cutting ensures maximum yield and the best quality as well as its brings the maximum beauty, rarity, durability, and value of the stones. Compatibility The innovation must be consistent with current needs, values, beliefs, and behaviours. (Solomon, 2008, p. 652).U.S.A people love jewellery and they appreciate it when their jewellery is fashionable. They have different perception towards different stones. Mostly diamond stone is more popular in USA. The Market Describe the market(s) in which the product is to be sold Geographical region(s) Los Angeles is one of the renowned cities of United States of America. The city measures 71km longitudinally and 47km latitudinal. The perimeter of the city is 550km. (The Mineral and Gemstone Kingdom, 2010) It is the only major city in the United Statesseparated by a mountain range. Los Angeles in the United States is a most renowned place for Gem Exhibition. The gem collection in Los Angeles is a very prominent place because it has history along several years. The Gem collection has a world-wide in range and boasts particular strengths in different types from California and other such states. (The Mineral and Gemstone Kingdom, 2010) The collections are being actively improved principally through purchases with customer preferences. Forms of transportation and communication available in that region The Los Angeles in the United States operate a well form of transportation system for bus lines, as well as subway and light rail lines across Los Angeles City, with a combined daily ridership of 1.7 million. The majority of this (1.4 million) is taken up by the citys bus system, the second busiest city in the country. The subway and light rail combined average the remaining roughly 319,000 boarding per weekday. (Gem Fashion, 2010) Around 12% of Los Angeles commuters ride some form of public transportation, which places Los Angeles fourth among the 10 largest cities in the U.S. for the share of person along the ride using public means of transport. The citys subway system is the ninth busiest in the United States and its light rail system is the countrys third busiest. The city also has a commuter rail system Metro link in the central which links Los Angeles to all neighboring counties as well as many suburbs. Consumer buying habits Product-use patterns The passion with possessing gems is quite universal. Gems haveamusedand attracted for thousands of years. This also has been the gifts and sums of kings and queens and other such rulers. Most vital gems are the most demanding gifts to give or receive. Gems represent as a symbol of devotion and are the powerful approach of saying evermore to a loved one. Due to the hardiness of gems, they can be passed from one generation to another. A gem collecting is quite interesting; unlike purchasing a stockpile or a bond, trading with gems are enjoyable investments to accumulate. (Where are Gemstones found?, 2009) Although gems do not endow with income in the classical pattern, they provide an intuitive incomeexceptional in the collector market. Gems are uncommon, they are limited and findings have become exceedingly rare. Most precious stones are very old and the finest gems are long gone. Most extensive colour gemstone is accomplished withprehistorichand tools, a process by which invention cannot be accelerated to meet demand. (Gem Fashion, 2010) The best way to buy gemstones is to collect when the marketplaces are slowdown and sell when the markets are hot. Gemstones may represent an ideal store-of-value if inflation accelerates.Gemstones are the most determined form of wealth known to man. Gems are extremely convenient; and simply could be obscured and stored. Gems are concealed, convenient, non-detectable asset, and they are tremendous valuable wealth.Gems are anonymous and private; it is easy to store the gems secretly in a bank vault or other such secure place. Product feature preferences Ruby Ruby is a legendary gem because it has a fiery red colour. In close proximity to its colour, it is a most attractive gem due to its solidity, sturdiness, lustre, and rarity. Most of the transparent rubies of large sizes are even rarer than diamonds. The transparent flawless ruby in terms of value is most expensive compared to the other Gems. . (The Mineral and Gemstone Kingdom, 2010) Rubies should be Transparent in order to get an expensive value. Diamond Diamond is the mostvaluable Stone. It is well-known for its amazing lustre, hardness and beauty. It is the most valuable gems in the type of gemstone. The most fortunate shape diamond is one that is colourless with a sapphire shade or one, which sprays blue and scarlet rays with no black dots.Diamonds are the solid substance on terrain. (The Mineral and Gemstone Kingdom, 2010) They are more brilliant than any other natural gem. Their sparkling fire, durability, and rarity make them the most prized of gems. Diamonds are the mostglistening of true gems. They have a brilliant lustre, and alsoshow signs of dazzling colour flashes known as fire. Blue Sapphire Blue is the foremost colour of the sapphire. Blue is also the favourite colour, for certain people, men and women alike. The colour, strongly relates to the sapphire as it is, with thoughts of compassion and accord, friendship and loyalty: feelings which belong to individuality that show their appeal in the long term. Thus the azure of the sapphire has become a colour which fits as stable and reliable. (The Mineral and Gemstone Kingdom, 2010) That is one of the reasons that women prefer in many country wish for a sapphire ring on their engagement. The sapphire represents loyalty, but in the similar time it gives expression to peoples love and desire. Emerald Emeralds are excellent gemstones. In top quality, fine emeralds are still more precious than diamonds. These encompass the most beautiful, most intense and most beaming green that can probably be imagined as emerald green. The name emeralds come from Greek. Innumerable far-fetched stories have fledged up around this splendidgem. The green of the emerald is the colour of being and of the springtime, which comes round again and again. But it has also, for centuries, been the colour of beauty and of constant love. In olden days in Rome, green was the colour of Venus, the goddess of beauty and adore. And in the present day, this colour standstill a special site in many cultures and religions. Green, for example, is the divine colour of Islam. Many of the states of the Arab leagues have green in their streamer as a representation of the unity of their reliance. (The Mineral and Gemstone Kingdom, 2010) However this colour has a high status in the Catholic Church too, where green is regarde d as the most natural and the most elemental of therelated colours. There are many more stones which are highly demandable in USA, among which the above are the most vital and well known stones. Shopping habits These are the products that could be purchase to suit your need at any cost. The result array covers every price points, from low to high end. The designs are available at customer preference. Often buyers rely on the expertise of the sellers to pick out the latest patterns available in their stores. Buyers can purchase any expensive product when it comes for occasional seasons. Some buyers buy for their personal and private collections. Most of the Americans prefer expensive stones because they prefer Gems as an asset because investing is worthwhile because they last longer and keeping it would have a very huge demand if the stone is really valuable. (Solomon, 2008) The customers could ask for their own preferences if they do not want to buy the design that is available in the market for higher price. Distribution of the product Retail Outlets The distribution methods which we are going to carry on will consist of retail outlets as well as the use of agencies as the middlemen in the process. As mentioned before we are planning to open our company Palmna Gem and Jewellers in America, in Los Angeles and California which are the highly potential places to market Gem and Jewellery. Thus, well be having typical retail outlets in these two places. For now we are planning to operate one retail outlet in Los Angeles and one in California. (Where are Gemstones found?, 2009) The retail outlet in Los Angeles will be situated in down town which is actually the hub for all gemstones and jewellery outlets. Famous gemstones history lies in Los Angeles such as American Golden Topaz, Bismarck Sapphire Necklace, etc. (History of Famous Gemstones, 2000) Even though the competitors are nearby which might be a challenge for us to market our products, having outlets near them will automatically create the possibility of driving the target market to our outlets since they will anyway come to downtown of Los Angeles for the purchase of Gems and Jewellery. The spots marked in red in the map shows the competitors outlets in Downtown. The next outlet will be in California, which is the second major place which has a very high potential market for Gems and Jewellery. This outlet will be located in San Diego in California. This part of California is well known for tourists attraction. Not only a place filled with tourists but it is also a place where you can find most of the rich and the wealthy people living who is our potential target market. (Gemstones found in California, 1995-2009) Thus, the choice of this place is basically to attract the tourists who visit San Diego and also the rich business men in California. Middlemen involved in sales Since our company is having outlets only in Los Angeles and California, in order to distribute our products to potential customers in other regions of USA, we are planning to have agencies involved in it. The main reason of having these agencies would be to handle operations in other parts of USA. Gems and jewelleries are too risky to be outsourced to external agencies. Thus, we will be having our own internal agencies who will be working in different regions all over USA. They will be part of our employees and will be paid fixed fees on every transaction. Any additional payments will be on the basis of the number of sales they make. These agencies will be in regions such as, Tennessee, Arizona, Oregon, Idaho, Montana, Arkansas and Nevada. (Current Gemstones in United States, 2005-2009) These are potential places which have gem markets and also gem mines. These agencies will not only be responsible for the distributions in the relevant regions but also will act as Competitor Intelligence (CI) through which our company will keep in track of the competitors acts. Advertising and Promotion Advertising Media In order to promote our gem and jewelleries successfully in the US market, we have planned of various promotional aspects which would enable us to reach the target markets successfully. On that basis, when it comes to advertising in media the following would be our marketing strategies. Pricing Strategy Customary Mark-ups We are in the aim of taking our gem and jewelleries world by storm in the future. We do not have the same level of price mark ups for all our products. But, we do give the guarantee that the stones and jewellery we are selling genuine stones sourced and obtained by our company under the laws and regulations of USA. The reason why we do not have fixed mark-ups for our products is that the gems are exported from Sri Lanka which are truly genuine and are priceless. According to the customer and the value of different stones we keep a mark-up. But normally as all other retailers, the mark-up would be 300% or more. (Internet Forums, 2009) Considering the above factors, we cannot exactly decide the prices of the gemstones yet the values of the stones can be revealed. Approximately the values of the gemstones would be as follows In the above table ND stands for the value not disclosed because it would reveal proprietary information of small number of producers, included in totals. Available Discounts The discounts would vary from stone to stone and from purchase to purchase. Especially bulk purchases by consumers provide them with higher discounts than usual. Yet, the discounts would normally be a minimum of 5% to a maximum of 50% (The most widel traded Gemstones, 2009). Our company discounts will normally range as follows. Compare and contrast your product and the competitions products Direct Competitors When exporting gemstones to USA we are bound to meet many competitors in the market, therefore we need to make sure that the gems and jewelry are up to high standard and with great quality to survive in the industry. The main three direct competitors are, Tiffany co Macys jewelry Zales jewelry Tiffany co. Tiffany co. is known for great jewelry and for good quality for more than 150 years where the diamonds found at tiffanys stores are difficult to be found in other stores unless special orders for that type of quality is made. (Jewellers, 2009) They have many types of diamond jewelry starting form rings, bracelets, earrings, necklaces and pendants, and also engagement jewelry etc. packaging is done in a variety of ways but tiffanys is mainly famous for the blue box and the white bow which also has a hidden meaning of quality jewelry. Tiffanys also provide a full life time warranty where as if the diamond is not up to standard or as promised in the certificate they accept the jewelry back and provides with a refund of the full purchase price or a replacement with a diamond that meets each of the characteristics warranted. When a stone is cut for brilliance it may also loose size, and as known for brilliance is our measure tiffanys diamonds are cut for beauty not for size. The price range will vary from $1,000.00 to $ 50,000.00 for all the diamond stud jewelry, (Jewellers, 2009)However when purchasing a tiffany diamond the customer gets a brand name which is easily identifiable, Therefore customers mainly pay for the name of the brand not just for the product. Tiffanys promotional strategies are through websites which includes all the details of whats new in store and the respective prices and the outlets available in each city. Brochures, leaflets and billboards and jewelry exhibitions are also part of their promotional campaign to make the customer s more knowledgeable about the fine quality diamonds and jewelry available in store. (Jewellers, 2009) Macys Jewelry Macys has gained its brand equity throughout the years and will be a major competitor to us in the market as they are similar and consist of many gemstones with jewelry, gemstones such as diamond, ruby, sapphire, semi precious gemstones, turquoise, diamonds, cubic zirconium etc. it is known for quality and supplies a variety of jewelry to its customers primarily rings, bracelets, watches, mens jewelry, fashion jewelry, necklaces and pendants etc. The jewelry boxes are packed in many ways with different colours to suit the taste of the customer and different shapes. The price range will vary from $500.00 to $10000.00 based on the customers preference and the gem and jewelry type. (Jewellers, 2009) Like any famous brand mostly the price will be determined according to the brand as mostly the customers will have to pay a higher amount for the brand name. Macys uses different types of advertising and promotional methods to create awareness of whats new in stores and to gain customer loyalty. The promotional strategies are mainly promotional campaigns, billboards, leaflets, brochures, and magazine articles as gem and jewelry is a high end product and too much of publicity will cheapen the image of the product. Promotional campaigns will consist of events such as jewelry exhibitions where it will be easy access for Macys to reach its customers. (Jewellers, 2009) Zales Jewelry As most of the Americans prefer diamonds when wanting to purchase a gemstone Zales jewelry can also be classified as a competitor to us in the gem and jewelry industry. They have been in the industry and had been trusted since 1924 by making fine quality high class diamond stud jewelry which is mainly watchs, bracelets, necklaces and pendants, rings and engagement jewelry etc. (Jewellers, 2009) The brand name is not so prestigious at Zales but they do deliver fine quality diamond jewelry to its loyal customers and furthermore customers have to pay only for the piece of jewelry and not for the brand name as for the other competitors. All the jewelry is packed and given to customers in unique jewelry boxes with different colours mostly to suit customer preference mostly in pink, blue and black at the Zales jewelry store. Distribution is done all around Los Angeles, California (Burbank Town center, Glendale Galleria, Citadel outlet, West Side Pavilion, Fox Side mall, Santa Anita Fashion Park etc.) so that it will be convenient for customers to go to the nearest store and purchase jewelry according to their choice. The prices of diamond stone stud jewelry will be approximately from the range of $400.00 to $8000.00 and more varying according to the jewelry piece. (Jewellers, 2009) Zales jewelers will also conduct exhibitions which are open for any person to come and purchase jewelry according to their preference and taste and the diamond cut quality they require. The promotions they will conduct will be the giving out of brochures, billboards, web site etc. Market Size Expected Industry Sales USA is one of the largest market for Gem and Jewellery with 4% of the global Gems and Jewellery market. The expected industry sales in the domestic market for the year 2010 would be over US$ 10 billion. Apart from this the export market is expected to have a sales level of US$ 17 billion in the year 2010 which is around14% of the USA exports. USA accounts for about 20% of the world consumption in Gem and Jewellery and also one of the largest countries in the world known for diamond cutting and polishing. (Current Gemstones in United States, 2005-2009) Expected Company Sales In such a large market our expected sales for the planning year would be US$ 2.3 billion covering both the retail and the exports sales. This would be only around 8% of the industry sales. We are not expecting high sales in the planning year itself since itll be of a great challenge to capture a place in such a huge market. Thus, through our jewellery retail outlets we are planning for a sale of US$ 0.8 billion and through gem stone exports a sale of US$ 1.5 billion. Government participation in the market place Procedure for Export of Gems All Gem Exports should be channelled through the Exports Division of the National Gem and Jewellery Authority. ) Colombo Gem Centre Ratnapura or Gem Export Centre, Air Cargo Village, Air Port- Katunayake. The prospective Exporter should obtain a Gem Dealers License to cover the value of the merchandise to be exported. Exporters who wish to export their Gems should bring their goods to the Export Division N.G.J. A., before 3.00 p.m. on all working days 12.00 noon on Saturdays with eight (08) Copies of Commercial Invoices, which are to be used as follows. Export Manager Original Sri Lanka Customs 2nd Copy NGJA Statistics Division 3rd Copy 4th Copy to be used to make relevant payments to NGJA. Statistics Division (Customs)- 5th Copy 6th to 8th Copies are released to the Exporter. They are used to obtain Insurance Cover, for Airmail/Air Freight purposes, G. S. P. Certificate, Carnet Certificate and a copy to be retained by the exporter. Invoice The items will be examined at the Examination table by N.G.J. A. Gemmologist / valour and Customs Gem Appraiser / Gemmologist in the presence of the Exporter or his / her authorized representative. The sealed parcel is kept back with the N.G. J. A. and four copies of the invoice will be handed over to the exporter duly acknowledged by Export Manager; for the receipt of the parcel. Then the exporter is required to obtain insurance coverage for the parcel and pay the Export Service fee on F. O. B. The Exporter should get the Airway Bill from the respective Air Line Office and get a confirmation of the date and Air line which Air freights the Gem Parcel to the destination. On the day of collecting the parcels, Exporter should come to the NGJA, and particulars of the parcel have to be entered in the Releasing Register before 10.00 a.m. Air Mail parcels are released on all working days. The N.G.J. A. will check all the documents pertaining to the Export and release the parcel to Customs through Exporter enabling them to release the parcel to the Air Line (for Air Freight Parcels). After Customs formalities, are completed parcel (Air Mail) will be kept by Customs till it is released to the Post Office at the NGJA., for which the Exporter must bear the cost of air mail and stamp fees. After having the above mentioned approvals exporter can send the gemstone to the exporter country. Part Two Marketing Plan Executive Summary With the clear idea about the company, the market and the products to be exported which are clearly and specifically mentioned in the Marketing Audit, the following will detail the information about the marketing and sales of our company in USA. This Marketing Plan would focus on the promotional aspects, distribution, price determination and also the estimated budget and the income statement for the year 2010. This analysis would give a very clear idea regarding the process and possibilities of having a successful business in USA. It also highlights the vital aspects and how we are planning to market our product in such a competitive market which is totally different from our country Sri Lanka in ways of Culture, Technology, Economy, Politics and many more. This analysis was carried out with the use of the primary data collected from our company and other companies in Sri Lanka who are similarly exporting to USA. The secondary data collection was done through the internet and the relevant books which gave us ample of information regarding the industry and the market in USA. Thus, we were able to complete the report successfully and were able to put forward a detailed Marketing Plan. Marketing Objectives Product adaptation or modification Core component The market for Gemstone is more or less based on demand and rarity. Most people pay more for variety of gems that are esteemed and that are hard to find. It is moreover easy to get attracted to a certain colour gemstone, and finding usually a synthetic or fake jewel that reflects just as the real thing. Real jewellery with the label natural or genuine would show a little bit about the origins and terminology of types of gems. (Import Inspection, 2007) There are certain categories of gems that are allied with certain rock types. A person should be familiar with rocks; so that it will be easier to value with different types of gems that are common or extremely rare. For example, quartz is somewhat easy and frequently easy to find in nature. Though, gems can only be found in specific and limited environments, thus it is far more costly and valued. Packaging component There is a special packaging for Gemstones in order to sell the product in the market. Higher quality packaging material is used to pack the gemstones. For every purchase of a Gem the customers would be provided with authentic leather jewelry boxes layered with the company logo as a personal keepsake. Additionally, a purchase will arrive enclosed in a special glossy black Box, hand tied with a silver satin ribbon for every purchase. There is a Gift for every purchase .The customers will be impressed with the class, quality and distinctive design. Support services component To support the customers is a great pleasure because it will make the customers know the types of precious gem stones among the vast collection. Gem stones are undoubtedly unique gifts from Mother Nature and it is immensely important to preserve the natural quality and substance of the stone while cutting and designing to make the jewellery. It is important to provide high quality gemstone while preserving the genuine colour, shape and texture of the gem to the customers. Most of the Americans prefer gem stones, especially the Blue Sapphires and Rubies because they are world renowned for their great colour and value. Thus, the customers should be given to select the best gem stones when visiting to the store. Internet Forums, 2009) Promotion Mix Advertising Since the largest category in our advertising budget is likely to be the media costs, it makes sense to have a sound plan to manage that investment. The tool we need is a good media plan which helps us with every aspect of advertising. Advertising media refers to various means of advertising vehicles such as billboards, magazines, newspapers, television, and internet by which promotional messages are communicated to the public. The below mentioned advertising objectives would explain the importance of this particular area. Objectives Raise awareness of the company product by 25% a month, within the clearly identified target market. To implement geographic coverage within the California and New York cities. Communicate about the most precious and rarest gems available and the value for money of obtaining those. Build confidence in the organization and achieve an average of 60% increase in the sales. To be informative and encourage further information search for our product. To create a reputation as the market leader in Gems and therefore increase brand recognition loyalty. Media Mix After understanding the various aspects of each media separately and the advantages and the limitations of each, we can conclude that no single media would be able to reach the target population individually. The advertisers need to prepare an extensive media mix in order to accomplish their objective of maximum reach and frequency. Thus our media mix for this particular campaign will be elaborated separately as follows. (Highlights, 2008) TELEVISION ADVERTISEMENT: We chose Television as our media vehicle of broadcasting for the advertisement to be aired out of which especially ABC FOX, since these were considered the most watched TV channels in California and New York. Since most of the people are unaware of the company, we suggest the ads are aired 3 days a week between the time period of 7.00 pm and 10.00 pm du

Quantum Teleportation Essay -- quantum physics teleport

Quantum Teleportation is one of the newest areas of study in the field of quantum physics. It is the stuff of science fiction, which is fast becoming reality, where solid objects can be moved vast distances instantly. It has been the subject of books and movies for years but it wasn’t until recently that physicists at IBM’s laboratories made it a reality. The ideas that formed the basis of these experiments came about from previous research by scientists such as Albert Einstein and Heisenberg. This essay will explore the research done on this subject, the theories behind it, and the possible applications. Quantum teleportation is the idea that transporting matter can be achieved instantaneously by taking advantage of certain aspects of quantum physics. It is not possible to actually transport the matter, but rather, the properties of the object being transported can be applied to matter in a separate location. This newly created object is identical to the original down to the state of the individual atoms, and so is in effect the same object. The original object loses its properties during the process and is, in effect, destroyed. This takes advantage of the Einstein-Podolsky-Rosen correlation (Quantum), also referred to as entanglement. When two particles are entangled they take on properties identical to each other regardless of separation. This means that if something alters one of the entangled pair it affects the other in the exact same manner. In order to transport something we have to start with one of these entangled pairs. One particle at the source location and one at the location we want to transport the new object to. We then take a third particle, which is what will be transported, and measure it in relation ... ... in the field of computing. Because computers operate on a binary system it is possible that individual quanta cold be used to store information. This is possible because quanta can be in two states, horizontal and vertical. Using quantum teleportation information can instantly be sent from one point to another. An example of quantum computing could be if a person had to search a dorm for a specific item. Normally the person would have to go to every door in turn and look inside but if this were a quantum computer doing the searching it could look in every room at the same time. Works Cited Quantum Teleportation. IBM corporation. 1995. . Barret, Curtis. Quantum Teleportation. 23 April 2000. . Zeilinger, Anton. "Quantum Teleportation." Scientific American. April 2000. 50-59.

Advertisement Essay Essay

Anywhere a person looks; there will always be some form of advertisement. Billboards, posters, fliers, and other forms of media are visible almost everywhere. Advertising is a mass communication in the world today, and has been around since 1841. Whether people agree with it or not, it’s not going anywhere. Advertisements are essentially everywhere. No one can go anywhere without seeing at least one advertisement. They’re placed on radios, TVs, magazines and even billboards. Advertisers pay media companies to place their ads in such places and therefore the media companies make money off their ads. Advertiser’s main purpose is to influence the consumer to buy their product. They may lie about the product to make it sound better so more people would want to buy it. It can mislead the consumers to believe that any given product can make them popular, or beautiful. I don’t necessarily like advertisements, but I don’t like them either. Advertisements are everywhere, and it’s your choice to read and believe them or not read and not believe them. I agree, they are misleading but how else would people know about a new product or new improved or additions? Advertising exerts a large impact on us, bringing about good and bad consequences in people’s life. An example would be, if you were looking through the summer edition of a magazine and you see a Hollister advertisement on a page and the models are in bathing suits, in which they are all fairly skinny. If you were a little meatier than them you would probably think to yourself â€Å"I wish I was that skinny.† Or â€Å"I wish I looked like that.† That’s the bad consequence about advertising. There’s a huge impact on teens while looking through their favorite magazine or even watching TV. Another reason I feel advertising isn’t the best is, it can mislead the consumer into wasting money on something that either doesnâ₠¬â„¢t work or will end up breaking. The good side to advertising is it can let people know about free clinics, blood drives, and events coming up in the area. Of course, it’s not going to tell you everything about the event or clinic because an advertisement is  something brief about it, and they’re trying to get you to be interested about it. Some companies sponsor charity events or sport events to advertise with blimps, airplane signs; on-screen ads and even t-shirts in exchange for free advertising. If you were to think about every ad you’ve read, there really isn’t a limit to it. They really don’t care how vulgar or misinterpreting it could be, they’re getting paid for it so whatever they have to do to get your attention, they will. Advertisement should have a limit of what they can put on ads.

The Return: Midnight Chapter 36

Matt broke a lot of traffic rules on the way to the Saitous'street. Meredith leaned on the console between the two front seats so that she could see the digital clock ticking down to midnight, and so that she could watch the transformation of Mrs. Flowers. At last her recently sane, sensible mind forced words out of her mouth. â€Å"Mrs. Flowers – you're changing.† â€Å"Yes, Meredith, dear. Some of it is due to the little present that Sage left for me. Some of it is my own wil – to return to the days when I was in my prime. I believe that this wil be my last fight, so I don't mind using al my energy in it. Fel ‘s Church must be saved.† â€Å"But – Mrs. Flowers – the people here – Well, they haven't always been – exactly nice – â€Å"Matt stammered his way to a stop. â€Å"The people here are like people everywhere,†Mrs. Flowers said calmly. â€Å"Treat them as you'd like to be treated, and things wil be fine. It was only when I'd let myself become a bitter, lonely old woman, always resentful of the fact that I had had to turn my home into a boardinghouse just to make ends meet, that people began to treat me – Well, at best as a loony old hag.† â€Å"Oh, Mrs. Flowers – and we've been such a bother to you!†Meredith found the words coming without her volition. â€Å"You've been the saving of me, child. Dear Stefan was the start, but as you can imagine, he didn't want to explain al his little differences to me, and I was suspicious of him. But he was always cordial and respectful and Elena was like sunlight, and Bonnie like laughter. Eventual y, when I dropped my hidebound barriers, so did you young ones. I won't say more about those who are present so as not to embarrass you, but you've done me a world of good.† Matt ran another stop sign and cleared his throat. Then, the steering wheel wavering slightly, he cleared his throat again. Meredith took over. â€Å"I think what Matt and I both want to say is†¦Well, it's that you've become very special to us, and we don't want to see you get hurt. This battle – â€Å" â€Å"Is a battle for al I hold dear. For al my memories. Back when I was a child and the boardinghouse was built – it was just a home, then, and I was very happy. As a young woman, I was very happy. And now that I have lived long enough to be an old woman – Well, besides you children, I Stillhave friends like Sophia Alpert and Orime Saitou. They are both healing women, and very good at it. We Stilltalk about different uses for my herbs.† Matt snapped his fingers. â€Å"That's another reason I was confused,†he said. â€Å"Because Dr. Alpert said that you and Mrs. Saitou were such good people. I thought she meant the old Mrs. Saitou – â€Å" â€Å"Who is not a ‘Mrs. Saitou'at all,†Mrs. Flowers said, almost sharply. â€Å"I have no idea what her name real y is – perhaps she is real y Inari, a deity gone bad. Ten years ago, I didn't know what made Orime Saitou suddenly so diffident and quiet. Now I realize that it began just around the time her ‘mother'moved in with her. I was quite fond of young Isobel, but she suddenly became – aloof – in an unchildlike way. Now I understand. And I am determined to fight for her – and for you – and for a town that is worth saving. Human lives are very, very precious. And now – here we are.† Matt had just turned onto the Saitous'block. Meredith took a moment to openly stare at the figure in the front passenger seat. â€Å"Mrs. Flowers!†she exclaimed. This made Matt turn to stare in his turn and what he saw made him clip a Volkswagen Jetta parked by the sidewalk. â€Å"Mrs†¦. Flowers?† â€Å"Please park now, Matt. You needn't cal me Mrs. Flowers if you don't want to. I have returned to the time when I was Theophilia – when my friends cal ed me Theo.† â€Å"But – how – why – ?†Matt stuttered. â€Å"I told you. I felt that it was time. Sage left me a gift that helped me change. An enemy beyond your powers to fight has arisen. I felt this back at the boardinghouse. This is the time that I have been waiting for. The last battle with the true enemy of Fel ‘s Church.† Meredith's heart actual y seemed ready to fly out of her chest. She had to be calm – calm and logical. She had seen magic many times. She knew the look of it, the feel of it. But frequently she had been too busy comforting Bonnie, or too worried about aiding Bonnie to take in what she was facing. Now, it was just her and Matt – and Matt had a stricken, stupefied look, as if he hadn't seen enough magic before. As if he might crack. â€Å"Matt,†she said loudly, and then even louder, â€Å"Matt!† He turned, then, to look at her, with his blue eyes wild and dark. â€Å"They'l kill her, Meredith!†he said. â€Å"Shinichi and Misao – you don't know what it feels like†¦Ã¢â‚¬  â€Å"Come on,†Meredith said. â€Å"We have to make sure that it doesn't kil her.† The dazed look passed from Matt's eyes. â€Å"We have to do this,†he agreed simply. â€Å"Right,†said Meredith, final y releasing him. Together they got out of the car to stand by Mrs. Flowers – no, by Theo. Theo had hair that hung almost to her waist; so fair that it looked silver in the moonlight. Her face was – electrifying. It was young; young and proud, with classic features and a look of quiet determination. Somehow during the drive, her clothes had changed too. Instead of a coat covered with bits of paper, she was wearing a sleeveless white gown that ended in a slight train. In style, it reminded Meredith a little of the â€Å"mermaid†dress she herself had worn when going to a bal in the Dark Dimension. But Meredith's dress had only made her look sultry. Theo looked†¦magnificent. As for the Post-it Note amulets†¦somehow the paper had disappeared and the writing had grown enormously, changing into very large scrawls that wrapped around the white gown. Theo was literal y swathed in haute couture arcane protection. And although she was reed slender, she was tal . Tal er than Meredith, tal er than Matt, tal er than Stefan, wherever he was in the Dark Dimensions. She was this tal not only because she had grown so much, but because the train of her dress was just brushing the ground. She had entirely overcome gravity. The whip, Sage's present to her, was coiled into a circle attached to her waist, shining as silver as her hair. Matt and Meredith simultaneously closed the SUV's doors. Matt left the engine running for a quick getaway. They walked around the garage so that they could see the front of the house. Meredith, not caring what she looked like or whether she seemed cool or in control, wiped her hands, one and then the other, on her jeans. This was the stave's first – and possibly only – true battle. What counted was not appearance, but performance. Both she and Matt stopped dead when they saw the figure standing at the bottom of the steps in front of the porch. It was no one they could identify from the house. But then the crimson lips opened, the delicate hands flew up to cover them, and wind-chime laughter came from somewhere behind the hands. For a moment they could only stare, fascinated, at this woman who was dressed al in black. She was ful y as tal as Theo, ful y as slender and graceful, and she was floating equal y high off the ground. But what Meredith and Matt were staring at was the fact that her hair was like Misao's or Shinichi's – but reversed. Whereas they had black hair with a crimson fringe on the bottom, this woman had crimson hair – yards and yards of it, with a black fringe al around it. Not only that, but she had delicate black fox ears emerging from the crimson hair, and a long sleek crimson tail, tipped with black. â€Å"Obaasan?†Matt gasped in disbelief. â€Å"Inari!†Meredith snapped. The lovely creature didn't even look at them. She was staring at Theo in contempt. â€Å"Tiny witch of a tiny town,†she said. â€Å"You've used nearly al your Power just to stand up to my level. What good are you?† â€Å"I have very smal Powers,†Theo agreed. â€Å"But if the town is worthless, why has it taken you so long to destroy it? Why have you watched others try – or were they all your pawns, Inari? Katherine, Klaus, poor young Tyler – were they your pawns, Kitsune Goddess?† Inari laughed – Stillthat chiming, girlish giggling, behind her fingers. â€Å"I don't need pawns! Shinichi and Misao are my bond-servants, as al kitsune are! If I have left them some freedom, it has been so they can get experience. We'l go on to larger cities now, and ravage them.† â€Å"You have to take Fel ‘s Church first,†Theo said steadily. â€Å"And I won't let you do that.† â€Å"You Stilldon't understand, do you? You are a human, with almost no Power left! Mine is the largest star bal in the worlds! I am a Goddess!† Theo lowered her head, then lifted it to look Inari in the eyes. â€Å"Do you want to know what I think the truth is, Inari?†she said. â€Å"I think that you have come to the end of a long, long, but not immortal life. I think you have dwindled so that at last you need to use a great deal of Power from your star bal – wherever it is – to appear this way. You are a very, very ancient woman and you have been setting children against their own parents, and parents against children across the world because you envy the children's youth. You have even come to envy Shinichi and Misao, and let them be hurt, as revenge.† Matt and Meredith looked at each other with wide eyes. Inari was breathing rapidly, but it seemed she couldn't think of anything to say. â€Å"You've even pretended to have entered a ‘second childhood'to behave girlishly. But none of it satisfies you, because the plain, sad truth is that you have come to the end of your long, long lifetime – no matter how great your Power. We must al take that final journey, and it is your turn now.† â€Å"Liar!†shrieked Inari, looking for a moment more glorious – more radiant than before. But then Meredith saw why. Her scarlet hair had actual y begun to smolder, framing her face in a dancing red light. And at last she spoke venemously. â€Å"Well, then, if you think this is my last battle, I must be sure to cause al the pain I can. Starting with you, witch.† Meredith and Matt both gasped. They were afraid for Theo, especial y as Inari's hair was braiding itself into thick ropes like serpents that floated around her head as if she were Medusa. The gasps were a mistake – they attracted Inari's attention. But she didn't move. She only said, â€Å"Smel that sweet scent on the wind? A roast sacrifice! I think the result wil be oishii – delicious! But perhaps you two would like to speak to Orime or Isobel one last time. I'm afraid they can't come out to see you.† Meredith's heart was pounding violently in her throat, as she realized that the Saitous'house was on fire. It seemed as if there were several smal fires burning, but she was terrified at the implication that Inari had already done something to the mother and daughter. â€Å"No, Matt!†she cried, grabbing Matt's arm. He would have charged straight at the laughing black-clad woman and tried to attack her feet – and seconds were invaluable now. â€Å"Come help me find them!† Theo came to their aid. Drawing up the white bul whip, she whirled it once around her head and cracked it precisely on Inari's raised hands, leaving a bloody gash on one. As a furious Inari turned back to her, Meredith and Matt ran. â€Å"The back door,†Matt said as they careered around the side of the house. Up ahead they saw a wooden fence, but no gate. Meredith was just considering using the stave to pole-vault, when Matt panted, â€Å"Here!†and made a cradle of his hands for her to step into. â€Å"I'l boost you over!† Meredith hesitated only an instant. Then, as he skidded to a stop she jumped to place one foot in his inter-locked fingers. Suddenly she was flying upward. She made the most of it, landing, catlike, on the fence's flat top, and then jumping down. She could hear Matt scrambling up the fence as she was suddenly surrounded by black smoke. She jumped backward three feet and yel ed, â€Å"Matt, the smoke is dangerous! Get low; hold your breath. Stay outside to help them when I bring them out!† Meredith had no idea whether Matt would listen to her or not, but she obeyed her own rules, crouching low, breath held, opening her eyes briefly to try to find the door. Then she almost jumped out of her skin at the sound of an axe crashing into wood, of wood splintering, and of the axe crashing again. She opened her eyes and saw that Matt hadn't listened to her, but she was glad because he'd found the door. His face was black with soot. â€Å"It was locked,†he explained, hefting the axe. Any optimism Meredith might have felt splintered like the door as she looked inside and saw only flames and more flames. My God, she thought, anyone in there is roasting, is probably dead already. But where had that thought come from? Her knowledge or her fear? Meredith couldn't just stop now. She took a step into searing heat and shouted, â€Å"Isobel! Mrs. Saitou! Where are you?† There was a weak, choking cry. â€Å"That's the kitchen!†she said. â€Å"Matt, it's Mrs. Saitou! Please go get her!† Matt obeyed, but threw over his shoulder, â€Å"Don't you go farther in.† Meredith had to go farther in. She remembered very well where Isobel's room was. Directly under her â€Å"grandmother's.† â€Å"Isobel! Isobel! Can you hear me?†Her voice was so low and husky from smoke that she knew she had to keep going. Isobel might be unconscious or too hoarse to answer. Meredith dropped to her knees, crawling on the ground where the air was slightly cooler and more clear. Okay. Isobel's room. She didn't want to touch the door handle with her hand, so she wrapped her T-shirt around it. The handle wouldn't turn. Locked. She didn't bother to investigate how, she simply turned around and mule-kicked the door right beside the handle. Wood splintered. Another kick, and with a wooden scream the door swung free. Meredith was feeling dizzy now, but she needed to see the entire room. She took two strides in, and – there! Sitting up on the bed in the smoky, hot, but otherwise scrupulously tidy little room was Isobel. As Meredith neared the bed she saw – to her fury – that the girl was tied to the brass headboard with duct tape. Two slashes of the stave took care of that. Then, amazingly, Isobel moved, raising a blackened face up to Meredith's. That was when Meredith's fury peaked. The girl had duct tape across her mouth, to prevent her from making any cry for help. Wincing herself to show that she knew this was going to be painful, Meredith grasped the duct tape and stripped it off. Isobel didn't cry out; instead she took in lungful after lungful of smoky air. Meredith stumbled toward the closet, snatched two identical-looking white shirts, and swerved back to Isobel. There was a ful tumbler of water right beside her, on the nightstand. Meredith wondered if it had been put there deliberately to increase Isobel's agony, but she didn't hesitate to use it. She gave Isobel a quick sip, took one herself, and then soaked each shirt. She held one over her own mouth and Isobel mimicked her, holding the wet shirt over her nose and mouth. Then Meredith grabbed her and guided her back to the door. After that it simply became a nightmare journey of crawling and kneeling and choking, pul ing Isobel with her al the time. Meredith thought it would never end, as each inch forward became harder and harder. The stave was an unbearable weight to heave along with her, but she refused to let go of it. It's precious, her mind said, but is it worth your life? No, Meredith thought. Not my life, but who knows what else wil be out there if I get Isobel into the cool darkness? You'l never get her there if you die because of – an object. It's not an object! Painful y Meredith used the stave to clear some smoldering debris from her path. It belonged to Grandpa in the time when he was sane. It fits my hand. It's not just a thing! Have it your own way, the voice said, and disappeared. Meredith was beginning to run into more debris now. Despite the cramping in her lungs, she was sure that she could make it out of the back door. She knew there should be a laundry room on her right. They should be able to feel a space there. And then suddenly in the dark something reared up and struck her a blow on the head. It took her dimming mind a long time to come up with a name for the thing that had hurt her. Armchair. Somehow they'd crawled too far. This was the living room. Meredith was flooded with horror. They'd gone too far – and they couldn't go out the front door into the midst of magical battle. They would have to backtrack, and this time make sure to find the laundry room, their gate to freedom. Meredith turned around, pul ing Isobel with her, hoping the younger girl would understand what they had to do. She left the stave on the burning living room floor. Elena sobbed to get her breath, even though she was al owing Stefan to help her now. He ran, holding Bonnie by one hand and Elena by the other. Damon was somewhere in front – scouting. It can't be far now, she kept thinking. Bonnie and I both saw the brightness – we both did. Just then, like a lantern put into a window, Elena saw it again. It's big, that's the problem. I keep thinking we should reach it because I have the wrong idea of what size it is in my mind. The closer we get, the bigger it gets. And that's good for us. We'l need a lot of Power. But we need to get there soon, or it could be al the Power in the universe and it won't matter. We'l be too late. Shinichi had indicated that they would be too late – but Shinichi had been born a liar. Still, surely just beyond that low branch was†¦ Oh, dear God, she thought. It's a star ball.